mahatma gandhi
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EDUCATION FOR ALL
 Recognized By University Grants Commision (UGC)   Recog. by Distance Education Bureau (DEB) and Tripartite Committee of UGC-AICTE-DEC
Member of Association of Indian Universities (AIU)   Recog. by Bar Council of India (BCI)

BA in Mass Communication, Advertising and Journalism

 

Programe Code:314
Duration: Min. Duration 3 Years, Max. Duration 6 Years
Eligibility Criteria:10+2 in any stream or equivalent

Objective
 
It prepares individuals for one of the most fast growing industry of today’s time-Media Industry. It provides in-depth knowledge and understanding of the mass media which will not only employ him but will also bring job satisfaction.It provides scope to individual to use his/her imagination, creativity & innovation in their assignments.

Semester 1

Cours Code Subjects Credits
BAMCAJ11 Principles of communication-I 3
BAMCAJ12 History & Industry of Mass Communication 3
BAMCAJ13 Reporting & Editing 3
BAMCAJ14 Communication Skills 3
BAMCAJ15 P Reporting & Editing Practical 2
BAMCAJ16 P Project-Viva 2
Total Credits 16

Semester 2

Cours Code Subjects Credits
BAMCAJ21 Mass Communication: Concepts and Processes 3
BAMCAJ22 Reporting Techniques & Skills 3
BAMCAJ23 Editing: Concepts & Processes 3
BAMCAJ24 TV Journalism 3
BAMCAJ25 P Practical 4
Total Credits 16

Semester 3

Cours Code Subjects Credits
BAMCAJ31 Basics of Camera, Lights and Sound Television 3
BAMCAJ32 Advertising and Public Relations 3
BAMCAJ33 Press Laws and Media Ethics 3
BAMCAJ34 Event Management: Principles & Methods 3
BAMCAJ35 Information Technology 2
BAMCAJ36 P Practical 2
Total Credits 16

Semester 4

Cours Code Subjects Credits
BAMCAJ41 Global Comparative Media 3
BAMCAJ42 Television Production: Idea to Screen 3
BAMCAJ43 Computer Application For Journalism 3
BAMCAJ44 Print Media & Photo Journalism 3
BAMCAJ45 P Practical 2
Total Credits 14

Semester 5

Cours Code Subjects Credits
BAMCAJ51 Advertising: Concepts & Principles 3
BAMCAJ52 Cyber Journalism 3
BAMCAJ53 Radio Techniques 3
BAMCAJ54 Organization & Management 3
BAMCAJ55 P Practical 4
Total Credits 16

Semester 6

Cours Code Subjects Credits
BAMCAJ61 World Media Scenario 4
BAMCAJ62 Government information System 4
BAMCAJ63 P Media Research 4
BAMCAJ64 P Project Report 4
Total Credits 16

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