mahatma gandhi
National Conference on Social Science and Humanities 2018
 Recognized By University Grants Commission (UGC)   Recog. by Bar Council of India (BCI) Member of Association of Indian Universities (AIU)  

BA in Mass Communication, Advertising and Journalism

Programme Overview

Programe Code:314
Duration: Min. Duration 3 Years, Max. Duration 6 Years
Eligibility Criteria:10+2 in any stream or equivalent

It prepares individuals for one of the most fast growing industry of today’s time-Media Industry. It provides in-depth knowledge and understanding of the mass media which will not only employ him but will also bring job satisfaction.It provides scope to individual to use his/her imagination, creativity & innovation in their assignments.

Semester 1

Cours Code Subjects Credits
BAMCAJ11 Principles of communication-I 3
BAMCAJ12 History & Industry of Mass Communication 3
BAMCAJ13 Reporting & Editing 3
BAMCAJ14 Communication Skills 3
BAMCAJ15 P Reporting & Editing Practical 2
BAMCAJ16 P Project-Viva 2
Total Credits 16

Semester 2

Cours Code Subjects Credits
BAMCAJ21 Mass Communication: Concepts and Processes 3
BAMCAJ22 Reporting Techniques & Skills 3
BAMCAJ23 Editing: Concepts & Processes 3
BAMCAJ24 TV Journalism 3
BAMCAJ25 P Practical 4
Total Credits 16

Semester 3

Cours Code Subjects Credits
BAMCAJ31 Basics of Camera, Lights and Sound Television 3
BAMCAJ32 Advertising and Public Relations 3
BAMCAJ33 Press Laws and Media Ethics 3
BAMCAJ34 Event Management: Principles & Methods 3
BAMCAJ35 Information Technology 2
BAMCAJ36 P Practical 2
Total Credits 16

Semester 4

Cours Code Subjects Credits
BAMCAJ41 Global Comparative Media 3
BAMCAJ42 Television Production: Idea to Screen 3
BAMCAJ43 Computer Application For Journalism 3
BAMCAJ44 Print Media & Photo Journalism 3
BAMCAJ45 P Practical 2
Total Credits 14

Semester 5

Cours Code Subjects Credits
BAMCAJ51 Advertising: Concepts & Principles 3
BAMCAJ52 Cyber Journalism 3
BAMCAJ53 Radio Techniques 3
BAMCAJ54 Organization & Management 3
BAMCAJ55 P Practical 4
Total Credits 16

Semester 6

Cours Code Subjects Credits
BAMCAJ61 World Media Scenario 4
BAMCAJ62 Government information System 4
BAMCAJ63 P Media Research 4
BAMCAJ64 P Project Report 4
Total Credits 16

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