mahatma gandhi
EDUCATION FOR ALL
National Conference on Social Science and Humanities 2018
 Recognized By University Grants Commission (UGC)   Recog. by Bar Council of India (BCI) Member of Association of Indian Universities (AIU)  

Master of Arts in Mass Communication, Advertsing and Journalism

Programme Overview
 

Programe Code:709
Duration: Min. Duration 2 Years, Max. Duration 4 Years
Eligibility Criteria:Graduation in any stream or equivalent 

Objective
 
This Programme will produce postgraduates with both academic knowledge & professional skills required in media industry. The objective of this program is to nurture students as to become the leaders of the society with a high sense of mortality, skills & insight. It also aims at producing journalists & communicators capable of contributing to the socio-economic & cultural development of the country and thus to promote democratization process. Such educated, versatile and skilful mass media evangelists can help in building a strong foundation of a country.

Semester 1

Cours Code Subjects Credits
MAMCAJ11 Print Media 4
MAMCAJ12 Mass Communication 4
MAMCAJ13 Communication Theory and Research 4
MAMCAJ14 Media Technology 4
MAMCAJ15 P Practical 2
Total Credits 18

Semester 2

Cours Code Subjects Credits
MAMCAJ21 Human Communication 4
MAMCAJ22 Broadcast Journalism 4
MAMCAJ23 Introduction to Journalism 4
MAMCAJ24 Mass Communication and Society 4
MAMCAJ25 Communication Skills 2
Total Credits 18

Semester 3

Cours Code Subjects Credits
MAMCAJ31 Reporting and Editing 4
MAMCAJ32 Introduction to Advertising 4
MAMCAJ33 Introduction to Public Relation 4
MAMCAJ34 Advertising Design & Principle 4
MAMCAJ35 P Project Report 2
Total Credits 18

Semester 4

Cours Code Subjects Credits
MAMCAJ41 Introduction to Production Technology 4
MAMCAJ42 Media Appreciation 4
MAMCAJ43 Introduction to Photography 4
MAMCAJ44 Mass Communication Ethics & Laws 4
MAMCAJ45 P Project Report 2
Total Credits 18

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