mahatma gandhi
EDUCATION FOR ALL
PROSPECTUS 2018-19 APPLY NOW 2018
 Recognized By University Grants Commission (UGC)   Recog. by Bar Council of India (BCI) Member of Association of Indian Universities (AIU)  

Bachelor Of Arts in Mass Communication, Advertising and Journalism

programme Overview
 

Programe Code:314
Duration: Min. Duration 3 Years, Max. Duration 6 Years
Eligibility Criteria:10+2 in any stream or equivalent

Objective
 

It prepares individuals for one of the most fast growing industry of today’s time-Media Industry. It provides in-depth knowledge and understanding of the mass media which will not only employ him but will also bring job satisfaction.It provides scope to individual to use his/her imagination, creativity & innovation in their assignments.

SEMESTER I

Code Subject Credit
BAMCAJ11 Principles Of Communication-I 3
BAMCAJ12 History & Industry of Mass Communication 3
BAMCAJ13 Reporting & Editing 3
BAMCAJ14 Radio Techniques 3
BAMCAJ15P Reporting & Editing Practical 2
BAMCAJ16P Project Viva 2
  Total 16

SEMESTER II

Code Subject Credit
BAMCAJ21 Mass Communication: Concepts & Processes 3
BAMCAJ22 Reporting Techniques & Skills 3
BAMCAJ23 Editing: Concepts & Processes 3
BAMCAJ24 TV Journalism 3
BAMCAJ25P Basics Of Camera, Lights & Sounds Practical 4
  Total 16

SEMESTER III

Code Subject Credit
BAMCAJ31 Basics Of Camera, Lights & Sound Television 3
BAMCAJ32 Advertising & Public Relations 3
BAMCAJ33 Press Laws & Media Ethics 3
BAMCAJ34 Event Management: Principles & Methods 3
BAMCAJ35 Information Technology 2
BAMCAJ36P Advertising Practical 2
  Total 16

SEMESTER IV

Code Subject Credit
BAMCAJ41 Global Comaparative Media 3
BAMCAJ42 Television Production: Idea To Screen 3
BAMCAJ43 Computer Application For Journalism 3
BAMCAJ44P Print Media & Photo Journalism 3
BAMCAJ45P Practical 2
  Total 14

SEMESTER V

Code Subject Credit
BAMCAJ51 Advertising: Concepts & Principles 3
BAMCAJ52 Cyber Journalism 3
BAMCAJ53 Radio Techniques 3
BAMCAJ54 Organization & Management 3
BAMCAJ55P Practical 4
  Total 16

SEMESTER VI

Code Subject Credit
BAMCAJ61 World Media Scenario 4
BAMCAJ62 Government Information System 4
BAMCAJ63 Media Research 4
BAMCAJ64P Project Report 4
  Total 16

Click here to Download the syllabus

Download Syllabus