mahatma gandhi
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 Recognized By University Grants Commission (UGC)   Recog. by Distance Education Bureau (DEB) and Tripartite Committee of UGC-AICTE-DEC
Member of Association of Indian Universities (AIU)   Recog. by Bar Council of India (BCI)

Bachelor Of Arts in Mass Communication, Advertising and Journalism

programme Overview

Programe Code:314
Duration: Min. Duration 3 Years, Max. Duration 6 Years
Eligibility Criteria:10+2 in any stream or equivalent


It prepares individuals for one of the most fast growing industry of today’s time-Media Industry. It provides in-depth knowledge and understanding of the mass media which will not only employ him but will also bring job satisfaction.It provides scope to individual to use his/her imagination, creativity & innovation in their assignments.


Code Subject Credit
BAMCAJ11 Principles Of Communication-I 3
BAMCAJ12 History & Industry of Mass Communication 3
BAMCAJ13 Reporting & Editing 3
BAMCAJ14 Radio Techniques 3
BAMCAJ15P Reporting & Editing Practical 2
BAMCAJ16P Project Viva 2
  Total 16


Code Subject Credit
BAMCAJ21 Mass Communication: Concepts & Processes 3
BAMCAJ22 Reporting Techniques & Skills 3
BAMCAJ23 Editing: Concepts & Processes 3
BAMCAJ24 TV Journalism 3
BAMCAJ25P Basics Of Camera, Lights & Sounds Practical 4
  Total 16


Code Subject Credit
BAMCAJ31 Basics Of Camera, Lights & Sound Television 3
BAMCAJ32 Advertising & Public Relations 3
BAMCAJ33 Press Laws & Media Ethics 3
BAMCAJ34 Event Management: Principles & Methods 3
BAMCAJ35 Information Technology 2
BAMCAJ36P Advertising Practical 2
  Total 16


Code Subject Credit
BAMCAJ41 Global Comaparative Media 3
BAMCAJ42 Television Production: Idea To Screen 3
BAMCAJ43 Computer Application For Journalism 3
BAMCAJ44P Print Media & Photo Journalism 3
BAMCAJ45P Practical 2
  Total 14


Code Subject Credit
BAMCAJ51 Advertising: Concepts & Principles 3
BAMCAJ52 Cyber Journalism 3
BAMCAJ53 Radio Techniques 3
BAMCAJ54 Organization & Management 3
BAMCAJ55P Practical 4
  Total 16


Code Subject Credit
BAMCAJ61 World Media Scenario 4
BAMCAJ62 Government Information System 4
BAMCAJ63 Media Research 4
BAMCAJ64P Project Report 4
  Total 16

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